February 22, 2016
This project designed a new Logo for Investment Property Ladder, a business providing insights and experience into property investment.
The central message of this new brand was the notion of trust and “climbing the property ladder”. The symbol of the ladder was a literal representation of this core value and connected with the businesss name.
With an expressed desire for the new brand to stand out in the property industry. As such colours commonly used within the professional business space such as Blue were put aside. Salmon Pink and Dusk Grey were instead used instead. This colour combination aimed to represent the point of difference offered by IPL.
While certainly an unorthodox palette, this scheme aided in making the brand stand out from its competitors.